(Originally published on 7/15/14 as a Guest Blogger on TrewMarketing's website)
So you have a trade show to plan. It’s still three months away – no problem, plenty of time, right? But tick, tock …before you know it, the event date is right upon you. If you have ever planned an event, you know exactly what I’m talking about. I bet you can even pinpoint the moment when anxiety takes over. Before you break out in hives, let’s take a moment to pause and plan.
(insert zen-like moment here)
Moments of stress or dread don’t have to come when planning an event or trade show. Ever heard the saying, ‘luck favors the prepared’? This is especially true when it comes to event or trade show planning. I’ve planned countless trade shows and corporate events, and I’ve figured out that the key is to give myself enough runway – typically seven weeks -- to make the event successful.
Here is a breakdown of my seven-week approach to trade show planning:.
Seven weeks is the optimal time to plan, but even with a shorter amount of time, you can still find ways to make all of the above happen and still have a successful trade show. Keep everyone informed, stay organized, and circle back. Having a jar of rash cream helps too, in case of a hive breakout.
Good luck and happy planning!