A good friend of mine, who is in the same business, recently said to me, “It’s like tax season right now for our kind of work.” Yes, trade show season is upon us again and almost every client, friend, or colleague I know is either preparing or in the middle of some kind of trade show event at this moment.
This is also the time when the ‘tchotchke personalities’ re-emerge. What are ‘tchotchke personalities’, you ask? I’ve been to enough trade shows and conferences that I can tell you there about eight different personalities that are pretty commonly found on the floor.
So as you prepare to attend your next show, which personality will you take on? Happy Trade Show season!